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A behavioural case study on PPT's interventions for digital contributions

A recent behavioural design project was with People’s Pension Trust (PPT), a pension provider who focuses on the informal market, a typically difficult target market to reach. As with many other financial service providers in Africa, People's Pension Trust  has found it challenging  to shift their customers from making in-person, cash contributions to digitally facilitated payments towards their pensions.

Together with Cenfri, as a co-host of insight2impact, we worked  on an end-to-end behavioural design project in order to increase the number of customers who make their pension contributions through digital channels, specifically through direct debit orders of their mobile money
accounts.

Read more about the research here:  https://cenfri.org/publications/driving-digital-financial-services-with-behavioural-science/

 

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